Work
Experience
Contact
Pavel Zubarev
Designing and scaling products across delivery, marketplaces, and e-commerce. I lead design teams, build scalable systems, and help connect design work to real product and business outcomes.
Highlights
Product design leader with experience building and scaling digital products used by millions of customers across Europe and Africa. Led design across consumer and marketplace experiences, growing products from early MVPs into mature platforms while building and mentoring product design teams and establishing practical design processes and operations.
20+
years designing and scaling digital products
15+
products delivered from MVP to scale
20+
million users served through products I helped scale at Bolt
8+
designers led across multiple teams
Selected work
Below is a selection of relevant work I can share. I’m happy to walk through my process and discuss these examples.
Get in touch to view case studies
Design vision as a tool for alignment
UX Strategy
Product Vision
Design Framework
This case study shows how we created a clear design direction under tight constraints, helping teams align and make better decisions across the domain and the wider vertical.
The work clarified priorities and gave teams more confidence about where to focus their time and effort. The approach we used also became a practical framework for similar challenges later on, allowing teams to move faster while still delivering high-impact results.
From MVP to market, scaling a new business line at Bolt
Marketplace
Groceries
Design Framework
In summer 2021, Bolt launched its own grocery delivery service, Bolt Market. This case study highlights my role in supporting the launch and my contribution to evolving Bolt Market from an early MVP into a fully scaled ecosystem contributing to a 7% uplift in GMV.
Redesigning merchant tools at scale
B2B
UX Strategy
Growth
This case study covers my work leading the redesign of Bolt’s merchant tools, supporting over 50,000 businesses ranging from global brands to local restaurants. I led the redesign of the Merchant app to support launches across all device types, improve key operational metrics such as order acceptance and preparation time, and reduce the rate of bad orders. These improvements contributed to a 1.5% uplift in GMV.
Driving operational focus through design
Design Leadership
UX Strategy
Operations
This case study is focused on a design-driven initiative that aligned design, product, and engineering around a shared roadmap. Through a full redesign of core delivery flows, the work improved focus, sped up decision-making, and led to a measurable reduction in last-mile delivery time, the primary operational KPI.
Experience
Based in Tallinn, Estonia, I have 20+ years of experience designing and scaling digital products, from early‑stage start‑ups to global enterprises.
Product Design Manager · Bolt
2019 – 2026
Joined as the sole designer and built the Bolt Food design function from the ground up. Scaling to 10+ across four domains, growing the team to 8 designers, and establishing the systems and processes the team still runs on today. Over seven years, led design across consumer, courier, and merchant experiences serving 20M+ users and 150K+ DAUs, with work contributing to €30M+ in GMV. Launched the full Bolt Food ecosystem in under 6 months as the only designer on the team, led the merchant tools redesign across 50,000+ businesses driving a 1.5% GMV uplift, and took Bolt Market from MVP to a scaled grocery delivery ecosystem contributing to a 7% GMV uplift and 12% improvement in order conversion.
Head Of Design · The Coingaming Group
2017 – 2019
Led the end-to-end redesign and rebranding of core products, focusing on making interfaces clearer, easier to use, and visually consistent. This work increased user engagement and laid a solid design foundation for future growth. Supported the company’s rapid growth from 40 to 500 people in two years by establishing a strong design function and working closely with product and business teams. Improved day-to-day collaboration across teams to help people work more efficiently and get better results.
Art Director · iGame
2013 – 2017
Led visual and design work across branding, product, and marketing, keeping a strong focus on user experience and conversion. Took ownership of projects from start to finish and made sure design decisions were grounded in real user and business needs. Grew the design team and put clear principles, systems, and ways of working in place. Worked closely with product, marketing, and leadership as a trusted partner to support business goals.
Art Director · Zeeland Idea Baltics
2008 – 2013
Directed web, brand, and campaign design for a wide range of regional and international clients.
Took projects from early concepts through to final delivery, working closely with designers, copywriters, and developers to make sure ideas were clear, practical, and on brief. Worked directly with clients to understand their goals, translate feedback into concrete design changes, and keep projects moving in fast-paced timelines. Balanced multiple projects at once, meeting deadlines without sacrificing quality.
Web Designer · Target Group Media
2006 – 2007
Delivered UI, UX, and branding work with a strong focus on motion and interaction to make digital products feel more intuitive and engaging. Worked end to end on websites and digital products for U.S.-based clients, from early concepts and wireframes through to final designs and handoff. Adapted designs to different brands, industries, and audiences while working within tight timelines.
Let’s connect
I’m always open to new projects, collaborations, or speaking opportunities. Feel free to get in touch.
Work
Experience
Contact
Pavel Zubarev
Designing and scaling products across delivery, marketplaces, and e-commerce. I lead design teams, build scalable systems, and help connect design work to real product and business outcomes.
Highlights
Product design leader with experience building and scaling digital products used by millions of customers across Europe and Africa. Led design across consumer and marketplace experiences, growing products from early MVPs into mature platforms while building and mentoring product design teams and establishing practical design processes and operations.
20+
years designing and scaling digital products
15+
products delivered from MVP to scale
20+
million of users served by products I helped scale
8+
designers led across multiple teams
Selected work
Below is a selection of relevant work I can share. I’m happy to walk through my process and discuss these examples.
Get in touch to view case studies
Design vision as a tool for alignment
UX Strategy
Product Vision
Design Framework
This case study shows how we created a clear design direction under tight constraints, helping teams align and make better decisions across the domain and the wider vertical.
The work clarified priorities and gave teams more confidence about where to focus their time and effort. The approach we used also became a practical framework for similar challenges later on, allowing teams to move faster while still delivering high-impact results.
From MVP to market, scaling a new business line at Bolt
Marketplace
Groceries
Design Framework
In summer 2021, Bolt launched its own grocery delivery service, Bolt Market. This case study highlights my role in supporting the launch and my contribution to evolving Bolt Market from an early MVP into a fully scaled ecosystem contributing to a 7% uplift in GMV.
Redesigning merchant tools at scale
B2B
UX Strategy
Growth
This case study covers my work leading the redesign of Bolt’s merchant tools, supporting over 50,000 businesses ranging from global brands to local restaurants. I led the redesign of the Merchant app to support launches across all device types, improve key operational metrics such as order acceptance and preparation time, and reduce the rate of bad orders. These improvements contributed to a 1.5% uplift in GMV.
Driving operational focus through design
Design Leadership
UX Strategy
Operations
This case study is focused on a design-driven initiative that aligned design, product, and engineering around a shared roadmap. Through a full redesign of core delivery flows, the work improved focus, sped up decision-making, and led to a measurable reduction in last-mile delivery time, the primary operational KPI.
Experience
Based in Tallinn, Estonia, I have 20+ years of experience designing and scaling digital products, from early‑stage start‑ups to global enterprises.
Product Design Manager · Bolt
2019 – 2026
Joined as the sole designer and built the Bolt Food design function from the ground up. Scaling to 10+ across four domains, growing the team to 8 designers, and establishing the systems and processes the team still runs on today. Over seven years, led design across consumer, courier, and merchant experiences serving 20M+ users and 150K+ DAUs, with work contributing to €30M+ in GMV. Launched the full Bolt Food ecosystem in under 6 months as the only designer on the team, led the merchant tools redesign across 50,000+ businesses driving a 1.5% GMV uplift, and took Bolt Market from MVP to a scaled grocery delivery ecosystem contributing to a 7% GMV uplift and 12% improvement in order conversion.
Head Of Design · The Coingaming Group
2017 – 2019
Led the end-to-end redesign and rebranding of core products, focusing on making interfaces clearer, easier to use, and visually consistent. This work increased user engagement and laid a solid design foundation for future growth. Supported the company’s rapid growth from 40 to 500 people in two years by establishing a strong design function and working closely with product and business teams. Improved day-to-day collaboration across teams to help people work more efficiently and get better results.
Art Director · iGame
2013 – 2017
Led visual and design work across branding, product, and marketing, keeping a strong focus on user experience and conversion. Took ownership of projects from start to finish and made sure design decisions were grounded in real user and business needs. Grew the design team and put clear principles, systems, and ways of working in place. Worked closely with product, marketing, and leadership as a trusted partner to support business goals.
Art Director · Zeeland Idea Baltics
2008 – 2013
Directed web, brand, and campaign design for a wide range of regional and international clients.
Took projects from early concepts through to final delivery, working closely with designers, copywriters, and developers to make sure ideas were clear, practical, and on brief. Worked directly with clients to understand their goals, translate feedback into concrete design changes, and keep projects moving in fast-paced timelines. Balanced multiple projects at once, meeting deadlines without sacrificing quality.
Web Designer · Target Group Media
2006 – 2007
Delivered UI, UX, and branding work with a strong focus on motion and interaction to make digital products feel more intuitive and engaging. Worked end to end on websites and digital products for U.S.-based clients, from early concepts and wireframes through to final designs and handoff. Adapted designs to different brands, industries, and audiences while working within tight timelines.
Let’s connect
I’m always open to new projects, collaborations, or speaking opportunities. Feel free to get in touch.