Pavel Zubarev
Design Leader with over a decade of experience building and scaling global platforms in Delivery, Marketplaces, and E-commerce. I specialise in leading design teams, creating scalable systems, and aligning design strategy with product and business goals to deliver meaningful impact.
Years of experience in
Design
Graphic Design
Art Direction
Branding
CVI
Marketing
Product Design
UX/UI
Research
Discovery
User Testing
Design Systems
Design Leadership
Strategy
Design Vision
Frameworks
Mentorship & Coaching
Design Operations
7 years at Bolt
I lead the design of the Bolt Food ecosystem, scaling it from early MVPs to mature platforms with over 20M registered users and 150K+ DAUs. I manage a design team across 10+ products and four domains, driving strategy for discovery, selection, and ordering flows that contributed to over €30M GMV.
I built and scaled the Delivery product design team while contributing to the growth of the global design organization. Along the way, I coached designers into Senior and Staff roles, conducted 100+ interviews, and established processes, frameworks, and Design Operations principles that strengthened the discipline.
I also defined collaboration principles between engineering, product, and analytics, ensuring seamless cross-functional alignment. Through these efforts, I influenced both product and business strategy, driving impact beyond design execution.
Bolt Food
With over 150K daily active users, Bolt Food operates in 26 countries and 200 cities.
I have led the design and scaled the product from early MVPs to a mature platform with over 20M registered users by driving strategic initiatives to enhance food discovery and selection.
I’ve established a cross-functional collaboration process between Product, Analytics, Engineering, and Design to leverage user analytics, qualitative research, and A/B testing for prioritizing high-impact features.
Bolt Merchant
Supporting over 50,000 businesses, from global brands to local restaurants, I’ve led the successful redesign of the Merchant app. This enabled market launches on any device type, improved key performance metrics such as order acceptance time and preparation time, and most importantly reduced the rate of bad orders, which led to a GMV uplift of 1.5%.
I’ve also led the strategic redesign of the Merchant Portal, which decreased incentive costs and enabled merchants to grow their businesses more effectively. This resulted in reduced churn and better selection for end consumers.
Bolt Courier
I established scalable design frameworks that enabled engineers to deliver consistent, user-centered experiences when direct design support wasn’t available — improving delivery velocity and UX quality.
I prioritised and led a design-driven initiative that aligned design, product, and engineering around a shared roadmap through a full core-flow redesign. This work improved delivery focus and decision velocity, driving a measurable reduction in last-mile delivery time — the primary operational KPI.
Bolt Market
I provided product and design support to enable the launch of a new business line at Bolt, delivered the design evolution from MVP to the first fully realised version of Bolt Market which led to a 7% uplift in GMV, and drove follow-up product and design improvements including core design changes through a clearly defined framework and execution roadmap.
Let’s connect
Pavel Zubarev
Design Leader with over a decade of experience building and scaling global platforms in Delivery, Marketplaces, and E-commerce. I specialise in leading design teams, creating scalable systems, and aligning design strategy with product and business goals to deliver meaningful impact.
Years of experience in
Design
Graphic Design
Art Direction
Branding
CVI
Marketing
Product Design
UX/UI
Research
Discovery
User Testing
Design Systems
Design Leadership
Strategy
Design Vision
Frameworks
Mentorship & Coaching
Design Operations
7 years at Bolt
I lead the design of the Bolt Food ecosystem, scaling it from early MVPs to mature platforms with over 20M registered users and 150K+ DAUs. I manage a design team across 10+ products and four domains, driving strategy for discovery, selection, and ordering flows that contributed to over €30M GMV.
I built and scaled the Delivery product design team while contributing to the growth of the global design organization. Along the way, I coached designers into Senior and Staff roles, conducted 100+ interviews, and established processes, frameworks, and Design Operations principles that strengthened the discipline.
I also defined collaboration principles between engineering, product, and analytics, ensuring seamless cross-functional alignment. Through these efforts, I influenced both product and business strategy, driving impact beyond design execution.
Bolt Food
With over 150K daily active users, Bolt Food operates in 26 countries and 200 cities.
I have led the design and scaled the product from early MVPs to a mature platform with over 20M registered users by driving strategic initiatives to enhance food discovery and selection.
I’ve established a cross-functional collaboration process between Product, Analytics, Engineering, and Design to leverage user analytics, qualitative research, and A/B testing for prioritizing high-impact features.
Bolt Merchant
Supporting over 50,000 businesses, from global brands to local restaurants, I’ve led the successful redesign of the Merchant app. This enabled market launches on any device type, improved key performance metrics such as order acceptance time and preparation time, and most importantly reduced the rate of bad orders, which led to a GMV uplift of 1.5%.
I’ve also led the strategic redesign of the Merchant Portal, which decreased incentive costs and enabled merchants to grow their businesses more effectively. This resulted in reduced churn and better selection for end consumers.
Bolt Courier
I established scalable design frameworks that enabled engineers to deliver consistent, user-centered experiences when direct design support wasn’t available — improving delivery velocity and UX quality.
I prioritised and led a design-driven initiative that aligned design, product, and engineering around a shared roadmap through a full core-flow redesign. This work improved delivery focus and decision velocity, driving a measurable reduction in last-mile delivery time — the primary operational KPI.
Bolt Market
I provided product and design support to enable the launch of a new business line at Bolt, delivered the design evolution from MVP to the first fully realised version of Bolt Market which led to a 7% uplift in GMV, and drove follow-up product and design improvements including core design changes through a clearly defined framework and execution roadmap.
Let’s connect